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Meet the Founder: Samantha Hyam
Soft heart. Strong spine. Fierce advocate for the voiceless.
Samantha Hyam is a qualified teacher, coach, best-selling #1 author, award winner, and the founder of Furrever Wellness, a UK feline welfare and wellbeing brand rooted in welfare-first education, owner support, and community-driven protection for rescues and vulnerable cats.
Drawing on over a decade of root-cause behavioural work and trauma-informed understanding, Samantha blends her holistic training with deep compassion for animals, especially overlooked and rescue cats.
Her work empowers owners with simple, ethical guidance while channelling a percentage of profits towards small rescues and emerging CIC initiatives. Samantha is currently developing The Samantha Hyam Foundation, dedicated to protecting vulnerable animals and children.
Why Furrever Wellness Exists
Furrever Wellness was born from a year that changed everything.
A year that stripped life back to its truth, what matters, what doesn’t, and what absolutely must be protected.
A year that reminded me that compassion isn’t a hobby. It’s a responsibility.
I’ve always had a soft spot for the overlooked cats, the shy ones, the scared ones, the forgotten ones.
The ones with no home, no defence, and no voice.
And as my own life rebuilt, recalibrated, and became anchored in clarity and purpose, one calling grew louder than everything else:
Protect the voiceless.
Educate the humans who care.
Create real change, not noise.
Furrever Wellness is the blend of all of that:
cat safety, owner wellbeing, community impact, and soft-hearted strength in action.
What I Stand For
🐾 Protection
Preventing harm through clear education and welfare-first guidance.
💛 Compassion
No judgement. No shame. Just better care, made simple.
📘 Education
Empowering owners with practical, gentle, reliable knowledge.
🌱 Owner Wellness
Feline Fine sessions + supportive tools for humans who want calm, clarity, and connection.
🎁 Impact Giving
A percentage of profits supports small rescues, vulnerable cats, and future CIC initiatives.
🏛 Future CIC Leadership
Furrever Wellness is growing towards full community-interest status with The Samantha Hyam Foundation.
Credentials & Background
A founder who leads with heart and brings real expertise to the table.
Samantha’s work blends protection, education, psychology, and lived wisdom. Her background includes:
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Qualified Teacher — trained in behaviour, learning styles, and communication.
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Qualified Coach & Mentor — specialising in clarity, identity, and root-cause breakthroughs.
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Best-Selling #1 Author — known for emotionally resonant, truth-led storytelling.
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Award Winner — recognised for empowerment and community impact.
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Root-Cause Specialist — 10+ years helping women identify and dissolve invisible barriers.
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Trauma-Informed Advocate — shaped by lived experience and a deep belief in justice.
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Holistic Practitioner — Reiki, meditation, breathwork, somatic awareness.
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Animal Welfare Advocate — lifelong passion for protecting cats, educating owners, and supporting rescues.
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Future CIC Founder — building The Samantha Hyam Foundation for animals and children.
Business and Work Recognition
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Press, Collaborations & Enquiries
For interviews, rescue partnerships, brand collaborations, or media requests: