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Meet the Founder: Samantha Hyam
Soft heart. Strong spine. Fierce advocate for the voiceless.
Samantha Hyam is the founder of Furrever Wellness, a UK-based, prevention-led feline welfare brand designed for guardians and organisations who want to ensure they are doing the absolute best for their cats.
Her work exists for one reason:
Because too many cats struggle quietly…and the signs are missed until it becomes a problem.
Samantha brings together over two decades of experience working with people, behaviour, and emotional patterns now applied through a feline welfare lens. Not to fix behaviour. But to understand what’s happening before behaviour ever begins.
The Birth Of Furrever
Wellness
Furrever Wellness was born from a year that changed everything.
A year that stripped life back to what truly matters and made one thing impossible to ignore:
The unintentional suffering of our beloved feline friends.
Whilst at my most vulnerable and lowest, I decided to make a change ...
What I Stand For
🐾 Protection
Preventing harm through clear education and welfare-first guidance.
💛 Compassion
No judgement. No shame. Just better care, made simple.
📘 Education
Giving you the tools to understand what your cat is communicating beneath the surface.
🌱 Owner Wellness
Feline Fine sessions + supportive tools for humans Because your state affects your cat more than you realise, calm creates calm
🎁 Impact Giving
A percentage of profits supports small rescues, vulnerable cats, and future CIC initiatives.
🏛 Future CIC Leadership
Furrever Wellness is growing towards full community-interest status with The Samantha Hyam Foundation.
Our Furry/Non-Furry Helpers
ATLAS-Head of treat/funding
allocation
JASPER-Chief wellness Officer
Tofu-Director of chaos
and zoomies
Mike-Non-Exec Head of communications
Credentials & Background
A founder who leads with heart and brings real expertise to the table.
Samantha’s background includes:
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Qualified Adult Teacher (AET Level 3) with a deep understanding of learning, behaviour, and communication
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Certified Coach & Mentor specialising in clarity, identity, and root-cause patterns
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Certified in feline psychology and behaviour
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Holistic Practitioner (Reiki, meditation, breathwork, somatic awareness)
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Trauma-informed approach shaped by lived experience
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Best-Selling #1 Author and award-winning community advocate
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Over a decade supporting individuals in recognising and shifting underlying patterns before they escalate
This combination allows her to see what others often miss:
The early, quiet signals that sit beneath behaviour, in both humans and animals.
Business and Work Recognition
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Press, Collaborations & Enquiries
For interviews, rescue partnerships, brand collaborations, or media requests:
Calm Your Cat's Nervous System Today
Many cats live in a quiet state of stress long before obvious behaviours appear.
So I created a free 8-hour calming audio designed for both cats and their humans, helping create a softer, safer atmosphere while supporting nervous system regulation in the background.
Simply press play and let your home exhale.