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Meet the Founder: Samantha Hyam
Soft heart. Strong spine. Fierce advocate for the voiceless.
Samantha Hyam is the founder of Furrever Wellness, a UK-based, prevention-led feline welfare brand designed for guardians and organisations who want to ensure they are doing the absolute best for their cats.
Her work exists for one reason:
Because too many cats struggle quietly…and the signs are missed until it becomes a problem.
Samantha brings together over two decades of experience working with people, behaviour, and emotional patterns now applied through a feline welfare lens. Not to fix behaviour. But to understand what’s happening before behaviour ever begins.
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Why Furrever Wellness Exists
Furrever Wellness was born from a year that changed everything.
A year that stripped life back to what truly matters and made one thing impossible to ignore:
That so many devoted cat guardians are doing everything right…
and still missing the early signs. Not because they don’t care. But because no one ever showed them what to look for. Cats don’t communicate loudly. They communicate subtly, physically, and often silently.
By the time something becomes “a problem”…
their nervous system has already been under pressure for some time.This work exists to change that.
To give devoted guardians a way to see earlier, understand deeper, and respond with confidence.
What I Stand For
🐾 Protection
Preventing harm through clear education and welfare-first guidance.
💛 Compassion
No judgement. No shame. Just better care, made simple.
📘 Education
Giving you the tools to understand what your cat is communicating beneath the surface.
🌱 Owner Wellness
Feline Fine sessions + supportive tools for humans Because your state affects your cat more than you realise, calm creates calm
🎁 Impact Giving
A percentage of profits supports small rescues, vulnerable cats, and future CIC initiatives.
🏛 Future CIC Leadership
Furrever Wellness is growing towards full community-interest status with The Samantha Hyam Foundation.
Our Furry/Non-Furry Helpers
ATLAS-Head of treat/funding
allocation
JASPER-Chief wellness Officer
Tofu-Director of chaos
and zoomies
Mike-Non-Exec Head of communications
Credentials & Background
A founder who leads with heart and brings real expertise to the table.
Samantha’s background includes:
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Qualified Adult Teacher (AET Level 3) with a deep understanding of learning, behaviour, and communication
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Certified Coach & Mentor specialising in clarity, identity, and root-cause patterns
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Certified in feline psychology and behaviour
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Holistic Practitioner (Reiki, meditation, breathwork, somatic awareness)
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Trauma-informed approach shaped by lived experience
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Best-Selling #1 Author and award-winning community advocate
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Over a decade supporting individuals in recognising and shifting underlying patterns before they escalate
This combination allows her to see what others often miss:
The early, quiet signals that sit beneath behaviour, in both humans and animals.
Business and Work Recognition
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Press, Collaborations & Enquiries
For interviews, rescue partnerships, brand collaborations, or media requests:
